L O A D I N G

FROM IMAGINATION
TO APPLICATION

Building ideas for people since before building digital stuff became cool.

WHY ARE WE HERE?

Phalanx is here to kick a$$ and chew bubble gum, and we’re all out of bubble gum.

But no really, we exist for the sole purpose of providing brands with better solutions to problems. Phalanx lives with a chip on it’s shoulder that directs us to believe that no solution is perfect, everything can be improved, and in the end we are the best team for the job.

HOW DO WE DO IT?

Equal parts Pi$$, Vinegar and very high IQ. We put our knowledge, experience, technique and craftsmanship to the test as soon as we have gathered all of the details. We learn about our customers, develop a deep understanding of who they are and what their needs are, then we design & build.

our sweet spot

Strategy & Insight
Information Architecture
User Experience
Creative
Engineering

Strategy & Insight

Nothing can be done without solid strategy and insight into the problem and how best to solve it. This is where we start.

Information Architecture

What are we displaying to the user? What info do they need and where should it go? How do we get the user to engage? IA is the foundation for any project.

User Experience

Defining the user's path through interaction. Intuitive and thought provoking is what we plan for. Give the user something they want to interact with.

Creative

Now that we know the information and the interactive needs, we start pushing pixels to provide the Wow factor for the how.

Engineering

Combining strategy, creative and logic to create something new. Phalanx is a platform agnostic studio that chooses the right technology for the task at hand.

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We make cool Sh#t!

AND AVERAGE EVERYDAY ENTERPRISE APPLICATIONS TOO.

It’s not all development of video games and VR experiences. The reality is our team puts the same level of effort in on brochureware sites as we do the ultra-cool interactive trade show experiences.

And we do it for large and small brands alike:

Interactive is about experiences

WHAT CAN I CLICK ON? TOUCH? CUSTOMIZE? DOES IT KNOW ME?

The world of interactive is no longer just about websites and mobile apps. Now it’s about the end-to-end experience. Connecting with a customer before the point of purchase, continuing while they are making a decision and performing like a “best friend” as they make decisions. Data analytics, algorithms, and connected systems deliver more than some customers would ever dream possible.

The problem is no longer about how to engage the customer, it’s about how to keep them engaged long term.
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We do a lot of work for agencies.

A development partner you can trust,  and that’s not just boilerplate.

Our team at Phalanx has been acting as an agency partner for the better part of a decade.  A good partner helps you make good decisions, even when they may not lead to a project.  Phalanx is a “no-nonsense” development team who can be your technology partner to be sure the right tools are being used,  the right process is in place and the right questions are being asked.  We pride ourselves on providing top tied service to partners to help them extend their service offering and increase business development capabilities.  We work how you want us to work,  integrating into your process, or helping you assimilate into ours.

Request our Agency Deck to see what we have been up to.

Oh and instead of sharing a photo of our workspace or someone else to the left,  we thought kittens work.  Kittens are almost as awesome as we are.

heard at phalanx

A dead cheetah would decompose faster than that page loaded.

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Build

Turn ideas into product.

Reflect

Uncover new insights
define a plan of action.

Observe

Immerse yourself in the problem.

We believe in getTing it right

IT’S ALL ABOUT THE PROCESS. GETTING IT RIGHT IS ABOUT STICKING TO THE PROCESS.

Phalanx as a team believes in getting it right no matter the effort. Our expert team has
years of experience in a process that breeds success. The process involves a loop of
observation, reflection, and building. It’s this continuous loop that takes a product from
idea to a final, well thought out and produced piece.

Example Process Flow

(it’s a big one)